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Otherwise, they get rose-colored glasses about success in the home market and presume it will equate rapidly. You discussed expecting 5070% volumes. I've even seen cases where it's just 2530% at launch.
How Fast Casual Restaurants Are Dominating Market ShareSo you require equity sponsors who think in the vision and the group. Another lesson: you need to open 4 to 6 stores in a new market within 2 to 3 years. That's pricey, however it creates crucial mass, builds awareness, and justifies above-store management. Without it, you remain sluggish and unprofitable.
How Fast Casual Restaurants Are Dominating Market ShareAt Chop Store, we deliberately constructed strong bases in Phoenix and Dallas. That offered us the profitability to hold up against slow starts in Houston and Atlanta. And we were lucky that Dallasour 2nd marketwas likewise where our team lived. Having the whole group in-market to support shops, hire, and make sure culture was big.
People frequently undervalue how crucial group is to scaling. How have you approached structure and scaling your group? This is something I'm really pleased with. Our team took all the important things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here. We highlight development state of mind and profession pathing.
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