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Otherwise, they get rose-colored glasses about success in the home market and assume it will equate rapidly. You pointed out expecting 5070% volumes. I have actually even seen cases where it's just 2530% at launch.
Top Investment Opportunities to WatchSo you need equity sponsors who think in the vision and the group. Another lesson: you need to open 4 to 6 shops in a new market within two to three years. That's pricey, but it creates critical mass, constructs awareness, and validates above-store management. Without it, you stay slow and unprofitable.
Top Investment Opportunities to WatchAt Chop Shop, we intentionally developed strong bases in Phoenix and Dallas. That offered us the success to withstand sluggish starts in Houston and Atlanta. And we were lucky that Dallasour second marketwas also where our team lived. Having the entire group in-market to support stores, hire, and ensure culture was big.
People typically undervalue how vital team is to scaling. Our group took all the things we hated from past jobsfeeling underappreciated, underpaid, growth-stifledand built the opposite culture here.
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